When we talk about Design for Change, what Paul Stafford and his team at DesignStudio have repeatedly done with their rebrands for companies such as Airbnb, the Premier League, Delieroo, Logitec, Asana and more seem an exemplary example of what one can achieve when you put your mind to it. DesignStudio was founded just seven short years ago, and in that time media and business have changed significant, but what hasn't changed is that the brands that engage us most, win.
For Semi Permanent Sydney 2017 we're bringing down Paul to guide us through his approach to rebranding one of the most disruptive travel businesses ever, along with world's biggest sports media company (The Premier League is viewed in 730 million homes with a global audience of over 3 billion) and a digital food business such as Deliveroo which has totally changed the way in which we experience dining - think about it, with literally 4 clicks and we can have the food of our choice knocking on our door.
Over three separate sessions, Paul Stafford and guests will take us through the ambitions, planning and process of rebranding on a huge scale.
Thursday 25th May
Friday 26th May
Rebranding the Premier League
Saturday 27th May