Designing Global Empathy

Designing Global Empathy

There’s no easy recipe for success when it comes to branding.  

Global Brand Director Ron Dumas and Design Director Meirion Pritchard will talk about how Nike has been able to succeed for generations because it’s constantly changing to meet market needs. Nike has been doing this since the ’70s. Its swoosh logo hasn’t changed, nor has its signature Just Do It slogan, but the brand is constantly adjusting its messaging to stay relevant.

Discussion Friday 26th May 

Speakers and Artists

Meirion Pritchard

Meirion Pritchard Design Director of Football / NIKE Portland, United States

Ron Dumas, Nike

Ron Dumas Sr. Creative Director Brand Design/ Packaging, NIKE Portland, United States

Information

Carriageworks

Carriageworks, 245 Wilson St, Eveleigh NSW 2015

26th May 2017

12:54 pm

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