Sydney 2017 – May 25-27
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Sydney 2017


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May 25-27

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Designing for Change at Semi Permanent Sydney 2017

What an incredible moment in time we live in, and what better industry than ours to be in right now.  Let’s design a future we believe in.

We have a very special global event happening here in Sydney this year.
We’ll be bringing filmmaking great Oliver Stone to the stage.
Along with hosting three more Future State sessions that get you up to speed on Immersive Storytelling, a future of collaboration with Artificial Intelligence and how we can play a role in designing our cities, neighborhoods and our travel experiences.
Rebranding the world's biggest sports media company, the Premier League along with Travel as Airbnb have done and online retail with Deliveroo may seem out-of-reach, but UK based Design Studio will show us how it took them 5 years after they opened their doors.
How to work in a global marketplace whilst creating global empathy around products and services with the Design Directors of Nike, or maybe you're on the fence about Going International or Staying Local with your talent, we have a session for you.
Get your design hands dirty with our Hyper Island workshops, or overcome any anxiety about presenting your ideas with our NIDA private classes. 

We'll be announcing presenters over the coming weeks.  See you soon.

Murray Bell - Director / Founder of Semi Permanent



Future State

Future State

Immersive Storytelling, Artificial Intelligence, and Redesigning Cities / Travel
Join Design Directors, Founders, Futurists and more from the world's leading design and technology companies for our second Future State series of conversations.
Kelvin Ho of Akin Creative

Going International / Staying local

How to navigate the world of overseas and local offices, production, growth and communications
With close collaborators, Kelvin Ho (Architect), David Caon (Industrial Designer), Henry Wilson (Furniture Design) and hosted by Janne Ryan

Integrating Technology into your craft

With help from the Google Immersive Design and Tilt Brush team, we'll explore ways to embrace new technologies into our design, art and storytelling
More information coming soon.


Rebranding Travel, Sports Media and Ecommerce

Airbnb, the Premier League and Deliveroo
With Paul Stafford, CEO / Founder of UK based DesignStudio and special guests
Global Empathy

Designing Global Empathy

VP of Global Brand Design Gary Horton and Design Director Meirion Pritchard talk us through how they connect with different cultures in a changing marketplace.
Vice Media

Publishing to the worlds youth

With VICE Impact publisher Katherine Keating
We'll explore what Designing for Change and driving advocacy on pressing global issues really takes to have impact.


Painting in Virtual Reality with Tilt Brush

An Immersive live experience collaboration between Google, leading artists and you
More information coming soon.
Sea Shepherd

Live Brief: Sea Shepherd

A real-time collaborative session
With the help of 72andSunny, we want to collaborate with you to design a solution to illegal fishing in our oceans
Hyper Island London

Hyper Island Design Workshop

Hyper Island is a creative business school
Hyper Island is a creative business school with consulting services that empowers individuals and organisations to adapt and lead in a world in constant change.

Building confidence with NIDA

Learn to better improvise and present your ideas
Explore the power of improvisation as a technique to increase flow in communication. Take a practical approach in adapting to change, managing external impacts and enhance your ability to respond in the moment with confidence.
AWARD Awards

AWARD Awards 2017

Advertising's best now at Semi Permanent
The Australasian Writers and Art Directors Association - now in its 37th year is the single most important regional awards show. And for the first time ever... it's coming to Semi Permanent.

GA & SP Workshops

Upskill in the areas...
We’re pleased to announce General Assembly is offering Semi Permanent exclusive workshops throughout the duration of Semi Permanent in 2017

Speakers and Artists

Aaron Rose
Aaron Rose Artist, writer, musician, film director and independent curator Los Angeles, United States
David Caon Designer / Founder - Studio Caon Sydney, Australia
Elizabeth Ann Macgregor Director of Museum of Contemporary Art Australia
Glenn Cole 72andSunny Co-founder / Chief Creative Officer New York, United States
Henry Wilson
Henry Wilson Furniture Designer Sydney, Australia
Jacqueline Bourke
Jacqueline Bourke Getty Images Senior Creative Insights Manager London, United Kingdom
Janne Ryan
Janne Ryan Ideas curator Sydney, Australia
Jess Miller Program Director – Republic of Everyone Sydney, Australia
Jonathan Briggs Co-Founder and Academic Director | HYPER ISLAND Stockholm, Sweden
Katherine Keating
Katherine Keating Publisher of VICE, IMPACT New York, United States
Kelvin Ho of Akin Creative
Kelvin Ho Architect Sydney, Australia
Kevin Coatman
Kevin Coatman Creative Director – Nike Sportswear Portland, United States
Meirion Pritchard
Meirion Pritchard Design Director of Football / NIKE Portland, United States
Moth Award winning animation studios London, United Kingdom
Oliver Stone
Oliver Stone Iconic filmmaker and storyteller Los Angeles, United States
Paul Stafford Co-Founder & CEO, DesignStudio London, United Kingdom
Rainer Wessler
Rainer Wessler Vice President of Design, frog Shanghai, China
Tim Paciolla / Creative Director, frog
Tim Paciolla Creative Director, frog Sydney, Australia


May 25
May 26
May 27


  • Entry to all Bay 17 talks sessions on this day
  • Event bag full of goodies
  • Semi Permanent 2017 resource book
  • Access to interactive installations
  • Several opportunities to network during the event
  • Entry to the Launch Party (Thurs 25th)
  • Entry to Closing Drinks (Sat 27th)
Premium Upgrade

Select your general ticket and apply the premium upgrade

  • Everything the general ticket has
  • Priority seating and access to all sessions
  • Premium goodie bag jam-packed with extra goodies
  • Access to workshop experiences on this day
  • A private function with a selection of speakers
  • Access to the Premium Lounge / Speaker area all day
  • Access to private Q&A Sessions in the Premium Lounge
  • Food and drinks throughout the day in Premium Lounge
Email us for Student Tickets, Group Bookings & Special Offers



Carriageworks, 245 Wilson St, Eveleigh NSW 2015


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